P.O.P. Displays

P.O.P. stands for point of purchase. This is an important area to effectively merchandise because it is the last chance for the retailer to add to a customer's total purchase. This area is usually stocked with smaller 'impulse' items. These small items in large volumes can greatly affect the stores sales and should not be underestimated! P.O.P. displays can be vendor supplied, such as chocolate bars and candy at gas station or grocery tills or more targeted to directly promoting the store such as gift vouchers and store incentive cards. The most effective use of P.O.P displays that I've come across is at Sephora. I always look forward to seeing what new thing I can try out  while I wait in line to pay and because they are usually small items it doesn't really feel like I'm adding too much to my total. I wasn't able to find a picture of the bins they use to make up the line to the registers but the following is an example of a display that would be used at the point of purchase to sell makeup.

 

http://earthlab.ca/wholesale.html

- MS

P.O.P

P.O.P meaning Point of purchase, it is used to maximize retailers sales. It is aimed at customers who have already purchased items and are now being encouraged to buy other items. These basically serve as silent sales associates. One of the most effective ones are the ones with gum, chocolate bars and pop right before one gets to the till. 

DTR

POP display

POP - Point of Purchase is the fixture that holds low-price items, usually supplied by the vendor. The power of point of purchase should not be underestimated; this is the last chance the retailer has of taking money from the costumer. Volumes sales at low prices can be instrumental in elevating the store's sales turnover.

http://www.nitrolicious.com/blog/2007/04/11/hm-shanghai-store/

AS

POP display

http://www.thehollywoodgossip.com/

That’s one of my favorite POP displays! They have used almost all elements & principles of design to create an astonishing display like this. Use of effective lighting, lots of neutral colors with complementary and analogous colors has made the focal point look HUGE, more than its real size! Also use of strong lines, repetition, texture, contrast, value, unity, balance, and combination of symmetrical and asymmetrical shapes within the display has made it a very eye-catching display. As if the entire display is a focal point! Who doesn’t want to check out what’s going on in there?! Who doesn't want to try the products / services they would offer?!

MN

P.O.P - This is short hand for point of purchase which is a method used in stores to increase sales. The fixture i chose would be in a grocery store near the checkout counter to hopefully get the customers attention while waiting in the checkout line. These fixtures are usually very affective because who hasn't given into the temptation of the colourful and tasty candy sitting right in front of you. E.V.

POP

POP- This stands for point- of- purchase, which is the last chance the retailer has of taking money from the customer. This maximizes their sales potential and I have experienced POP at Forever 21.

The line up at the cash desk in Forever 21 are divided by bins containing small products. These products are simple and inexpensive, such products as; change purses, cosmetics, socks etc. I have actually have purchased many of these products before and I now make a point to purchase something small when I enter the line up. I remember what I have purchased previously and look forward to see what is new in the line up.

HP

POP

POP is an acronym for point of purchase. A point of purchase is used to tempt a shopper to make an impulse buy. Stores will usually put smaller accessory items near the till to give the shoppers something extra to think about buying before they get to the front of the line, this is known to increase sales by 30%.  A good example of a store using point of purchase would be Victoria Secret and how all there cosmetics and lotions are placed near the till. The fixtures are also used to form the line ups which will direct the customers to look at the merchandise.

URL:http://idowindows.wordpress.com/category/fashion-49/point-of-purchase/


KL

POP Displays

Point Of Purchase is a technique used to create more sales by putting low cost products near the cash register so people will buy them on impulse.
An example of POP that has worked on me is at stores where they put gum by the register because I'm always tempted to buy a pack or two every time I'm waiting in line.

URL: http://www.ptibox.com/pop/POP_Gummy_Web.jpg
rl

POP

POP stands for point of purchase merchandise. An example of point of purchase merchandise that has effected me is the stands at the cash register at Forever 21. They always have cheap accessories and last minute purchases. They have them set up so that they are right next to you while you are waiting in line to buy your items.
This picture is an example of POP because it has last minute buys at the entrance of the store, prompting customers to take one last look before they leave or the first thing they look at while entering the store. - mr
URL: http://signworks.us.com/wp-content/uploads/2010/04/point-of-purchase.jpg

DRAMATIC LIGHTING

This window display uses lots of lights to create a drama. The focal point in a window should be its mannequin, the garment that its wearing. But in this case, the lighting and the texture, and it being the same colour as the clothing, the space around it being black, it does take more attention then the main point. The blue lighting creates a dark, mysterious look to the window.

http://www.google.com.br/imgres?q=vitrines+de+lojas+brilhantes&um=1&hl=pt-BR&biw=1366&bih=631&tbm=isch&tbnid=0TtHji98JASczM:&imgrefurl=http://gehspace.com/decoracao-de-lojas/tag/decoracao-de-vitrine/&docid=EJi6CWB-ArDJXM&imgurl=http://gehspace.com/decoracao-de-lojas/wp-content/uploads/2009/07/zb8.jpg&w=550&h=542&ei=ZbaqTrX7DIediALtvKT0Cg&zoom=1&iact=hc&vpx=725&vpy=280&dur=375&hovh=223&hovw=226&tx=100&ty=109&sig=114503239049946695677&page=1&tbnh=135&tbnw=136&start=0&ndsp=21&ved=1t:429,r:10,s:0

A.S

Dramatic Lighting- AR

http://audreysdesignblog.blogspot.com/2010/10/anthropologie.html

The paper-like seagulls are being showcased with the lighting. The lighting is causing the figures of the flock of birds to be cast upon the sides of the window and mannequins, this creates a calming mood. The way this is lit is causing the flight of the birds to be multidimensional and as if we caught them in motion, because of this the placement of light and shadow is a success.

http://amtvintageblog.blogspot.com/2011/06/off-to-beach1920s30s-summer-window.html

It is hard to understand what specifically is being attempted to be emphasized. If the goal was to showcase the clothing on our mannequins, it is unsuccessful. This is an example of unsuccessful lighting because our eyes are drawn only around the main subjects. We first see the female's shins,thighs, broken arm, and then the red and white striped wall paper. The faces of our 'friends' are blacked out and left in the shadow. This only causes confusion and could leave the viewer with an eerie mood.

Shades

Website: www.fitinhouse.com/red-cafe-design/

I Chose these two pictures to show that of you add black to any colour you can get

several different shades of those colours.

DTR

Dramatic Lighting

This display focuses their dramatic lighting on certain areas to draw the eye towards the spot the merchandiser wants them to look at.This display gives off a mood of nature and exotic adventure by showing their shoes as shells in an ocean. I believe it is very successful because it brings your attention to the right places. - mr
URL: http://ficdn.fashionindie.com/wp-content/uploads/2009/07/Image17.jpg

This display window uses dramatic lighting about the background as well as in the lights that hang down behind the manikins to add extra emphasis to the clothes being displayed. This display window gives of a magical, dreamy mood. I think it is successful because the lighting makes your eyes look at the garment and the display in general gives off an exciting feeling. -mr
URL:http://www.paulapaula.com/_images/windows/11.jpg

MN-LIGHTING

MN-http://thesnobmag.com/images/prada_window

Shoes and bags are being showcased in this ‘PRADA’ window display. The yellow/gold color they’ve created by lighting is emphasized on the main products. This can be very successful because with such effective lighting they’ve advertised their main products in this store.

MN- http://thewindowdisplayblog.com/tag/giorgio-armani/

Women-wear is being showcased in this successful window display. The smooth lighting make people feel that they will definitely find such elegant and feminine garments here in this store!

Dramatic Lighting

This picture not only has a very strong focal point, it also has lighting that draticizes it, making it more effective. The lighting around the camera really makes the ladies face face stand out a lot. The lighted letter 'G' at the bottom, makes her lower half stand out.

HM

Dramatic Lighting

http://www.anothernormal.com/?paged=2

This window display uses spotlights to highlight both the dress and the large lobster placed on her head. The light focused on the lobster casts strange shadows on the black wall behind it creating a darker edge to the displays over all mood. Softer lighting is also used to showcase the collection of purses placed among lobster traps and nets near the bottom of the window. I think the use of lighting in this window is quite effective because it successfully highlights a focus point but also draws the eye down to show off the other products.

http://www.anothernormal.com/?paged=2

This menswear display was created for Bergdorf Goodman in New York to tie in with the Broadway musical version of Catch Me If You Can. It uses dramatic lighting to highlight the white elements of the background and increase the contrast between the brighter background and the darker suite that is being featured. I think it does a good job of enhancing the sophisticated mood that is associated with traveling by air in the 1960's .

-M.S.

L.I.G.H.T.I..N.G

SHOPPPING!!!

Shopping at Holt Renfew is one thing but the windows and the displays they usually have are so dramatic and eye catching that even if you dont have money your still going to make your way in there. This display is a great example of lighting, it seems that they used a upper light and also a lower light but the amount of light that is being used makes those certin props stand out more then other props.. The bag is pretty catching not only because the HOT PINK colour but also because of the lighting on the logo.

-rd

 FOUND OBJECT ?? haha

This picture is really cool because everything is made in paper other then the neckles and the chandelier the lighting in this picture goes directly to the neckles which brings affect into the whole display. Even thou everything else seems to be dark the neckles would catch your eye because thats were the lighting is.

-rd

Dramatic Lighting

I like this photograph because I feel that because the way the light is dramaticized, it is meant to be solely focused on the top part of the mannequin, more specifically the sweater. The lighting in the photo works because the sweater was the first thing I noticed when first looking at it.

HM

I like this display because the writing on the left is the focal point but points to the garments on the right. The lighting is directed at the models which makes them stand out against the background. I think this display would be successful because its obviously trying to promote an event thats made clear through the big, dark coloured writing. EV

I really like the colour scheme in this photo and the simplicity of it.  The lighting is directed at the focal point which is the model in the centre and really makes it stand out. I don't think it would be as successful with the message in the top left corner because its quite small and it might not get the shoppers attention. EV

Dramatic Lighting

Three large light beams strike the massive tea cup, creating cast shadows. These odd shadows emphasize the large cup and its unusual presence in the window display.

Website: http://cdn.trendland.net/wp-content/uploads/2010/03/alice-in-wonderland-window-display.jpg

 Multiple lights cast shadows of large letters and angular posed mannequins. The shadows emphaize the shapes and angles made in this window display.

Website: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhebxg5cWKm43FBhyphenhyphenipxV0m8ccIH-bB6qddXVzRBK2MPTpbwLWQzt04bedsLXGSBHoJF3OA0dQJemrXidIKhZjiI2MdVNe26edE-cxlJPBEwN_56sjVblWxcSF1x_Ch_sbP2RNAqYZMlt8/s1600/Lanvin+window+display+vegas+baby+heads.jpg

HP

Dramatic Lighting.

I think this window display shows dramatic lighting very well, the background its self is very bright and lit in many different area's to catch your attention as well as the mannequins. The garments have a spot light shinning directly down on them to show case the clothing and make them the focal point. The lighting in this display projects a very happy and exciting mood. I think this makes the display very successful because it would catch the shoppers eye and make them interested in what the rest of the store my have. KL

http://retaildesignblog.net/tag/fashion-week/

This window shows dramatic lighting by using light as a prop in the display itself. This would make the window very successful because by having the words lite up a shopper would stop to read them and then be directed to look at the actual garment. I think the display gives off a very fun, happy and energetic mood, it is also exciting because there is alot happening in the display to make you stop and get a feel of what the store or clothing might be like on the inside. KL

http://biancahamilton.blogspot.com/2010_04_01_archive.html

texture 2

this is another great window display where you can see a ton of texture  the make are  an amazing eye Catcher and they bring alot of attention to the garments theres no way you could walk by this window and not stop and notice it

Warm Colours that Proceed

This display window uses the red colour to help the balloon stand out and look as if it is poping out of the display. It also has a very obvious focal point. -mr
http://www.hi-float.com/images/dianeburton.jpg

This display uses the red in the outfit as well as the apples to draw out the outfit and draw the attention of the viewer to the merchandise.  -mr
URL: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0ZnTKD-FtSWyS0j7c9-T2D65nExg6e0UYBKzCQQ92mwhKHVXQj6UKV0cI5Uu96MGGu_23UkmLmiwomCEVg1vbN6nvUHtBzIiTjzPKKZJA1qtCDP938xJt_RAlfxVJV2Z58u5GGlpMiF4/s400/display-red-bliss.jpg

what really stands out in the window is not only the  mannequins but the paper mache back round witch is of set to the smooth walls on etch side of them withc makes it pop out at people  who walk by Topman for men’s wear  this is a great example of how to use texture in a window display

Goethe's Theory of Colour

This shows Goethe's theory because people can take the display in many ways. Some people may look at it and believe it is pulling you in towards the store and motivate you to go inside. Others may think its like a spiral optical illusion and find it a bit confusing.

The display also shows a monochromatic colour scheme as well as repetition and scale.

People could look at this display and think of chaos and destruction, while others could thinks its a cool way to draw the eye to the middle where the product is placed.

There is also a focal point and has an acromatic colour scheme because only the colour white is being used to create the "shattered glass" look.

RL

URL: http://www.mymodernmet.com/profiles/blogs/the-art-of-window-displays-15



Tones

I chose this photo to show that there are many different tones in grey. It's easy to change the tone by just adding more grey, the more you add the darker it gets.

hm

Tones

With as many dots as this picture has, I think it's great for demonstrating the many tones one colour can have.

hm

Repetition

This particular photo was very eye catching for me. Maybe it's because it's cake, or maybe it's just because I love all things wedding. The amount of cakes they have in the display make it a great example of repetition. With that many beautifully decorated cakes I would find it hard to believe if someone just walked right past without even taking a look. If you were a bride that was planning your wedding, this display would make it really hard not to stop in.

hm

Repetition

The reason I chose this picture is because for me it was eye catching. Although it doesn't have extreme amounts of repetition I still feel like I get what the display is trying to say. That being that they are trying to promote and sell that particular garment. If I were a passer-by on that street I would most definitely stop to take a look and may even be tempted to go inside.

hm

F.O.C.A.L.P.O.I.N.T

HOT DOG !! 

This picture is a great example of a focal point display. No matter where you are if your driving or just walking past a store on the street or even in the mall, this picture is going to catch your eye because this dog is so BIG and kind of freaky and cute too. 

Once you see that hot dog your going to glance at the display and the point of this HUGE dog on the display is so that you would look at the figure right next to it. And that would make you want to go into the store. I dont know about anyone else but i would walk into that store and buy that scarf! 

http://www.apaconsulting.biz/index.php

-RD

That GIRAFFE looks so real

Im sure everyone here knows all of the creative displays all the Louis Vuitton stores have and this is a really good picture 

that is simple and also very werid and eye catching, but yet gets to the point. The giraffe here is the focal point from what 

i think and once you see the giraffe you look around to see the whole display. The whole point is to get that customer into 

the store. 

And plus who wouldn't walk into a Louis Vuitton store ;) 

http://www.majatosic.com/louis-vuitton-window-display

-RD

Split Complementary

This display shows blue, yellow-orange, and red-orange making it a perfect example of split complementary colours.


JN

http://thewindowdisplayblog.com/category/autumnwinter/

Split Complementary

This display shows the use of the split complementary colours light blue, pink, and a light orange.


JN


http://thewindowdisplayblog.com/category/autumnwinter/

Repetition

I really like the use of repetition in this, the checkered background adds to the small display making it appear as if there is more in the display than what really is. Classic and simple.


JN

http://blameitonthecuervo.blogspot.com/2007/11/windows.html

Repetition

The words on the backdrop of this display are a great example of using repetition. By making the backdrop busy, and making the rest of the display simple, it works!

JN

http://thewindowdisplayblog.com/category/interviews/

Achromatic

THE DESIGNER IS USING THE BLACK BACKGROUND TO HIGHLIGHT THE GREY & WHITE GARMENTS WORN BY THE MODELS MAKING THE DISPLAY ACHROMATIC.                                                                          

http://www.google.ca/search?sourceid=navclient&aq=0h&oq=&ie=UTF-8&rlz=1T4TSCA_enCA410CA424&q=fashion+displays


                                                                                                                     RFW

CONTRAST II

In this window, what catches your attention is the bright bright colours used. It has a huge contrast with the accessories. The main focal point should be the bags and the shoes, but still, the colours drag you eyes to them.

http://www.google.com.br/imgres?q=vitrines+legais+de+lojas&um=1&hl=pt-BR&sa=N&biw=1366&bih=631&tbm=isch&tbnid=EdGLxAEPbN32xM:&imgrefurl=http://somainkinderland.com/category/city-life/&docid=xH8KoeorfV5YqM&imgurl=http://somainkinderland.files.wordpress.com/2011/08/imgp0349.jpg&w=1024&h=768&ei=X2ucTrfrO8fm0QHYxvzFCQ&zoom=1

A.S

Achromatic

I CHOOSE THIS DISPLAY BECAUSE OF THE DIFFERENT SHADES OF GRAYS, BLACK AND WHITES THAT ARE BEING USED AS ACHROMATIC.

http://www.google.ca/search?sourceid=navclient&aq=0h&oq=&ie=UTF-8&rlz=1T4TSCA_enCA410CA424&q=fashion+displays

                                                                                                                        RFW

CONTRAST

The bright yellow in the back of the window makes a big contrast with the lighter colours of the mannequins and the colours of the cloths. You can see that there's not only contrast, but repetition with the mannequins, and texture too.

- http://www.google.com.br/imgres?q=vitrines+criativas&um=1&hl=pt-BR&biw=1366&bih=631&tbm=isch&tbnid=cHK1jy6sHLb25M:&imgrefurl=http://www.mundodomarketing.com.br/15,11653,vitrines-atraem-consumidores-e-contam-a-historia-da-marca.htm&docid=JT4jrZuLvd4hxM&imgurl=http://www.mundodomarketing.com.br/images/materias/vitrine_materia_i1.jpg&w=600&h=250&ei=mmucTpCBForG0AH9h7SHDA&zoom=1

A.S