Dramatic Lighting.

I think this window display shows dramatic lighting very well, the background its self is very bright and lit in many different area's to catch your attention as well as the mannequins. The garments have a spot light shinning directly down on them to show case the clothing and make them the focal point. The lighting in this display projects a very happy and exciting mood. I think this makes the display very successful because it would catch the shoppers eye and make them interested in what the rest of the store my have. KL

http://retaildesignblog.net/tag/fashion-week/

This window shows dramatic lighting by using light as a prop in the display itself. This would make the window very successful because by having the words lite up a shopper would stop to read them and then be directed to look at the actual garment. I think the display gives off a very fun, happy and energetic mood, it is also exciting because there is alot happening in the display to make you stop and get a feel of what the store or clothing might be like on the inside. KL

http://biancahamilton.blogspot.com/2010_04_01_archive.html