Dramatic Lighting

This display focuses their dramatic lighting on certain areas to draw the eye towards the spot the merchandiser wants them to look at.This display gives off a mood of nature and exotic adventure by showing their shoes as shells in an ocean. I believe it is very successful because it brings your attention to the right places. - mr
URL: http://ficdn.fashionindie.com/wp-content/uploads/2009/07/Image17.jpg

This display window uses dramatic lighting about the background as well as in the lights that hang down behind the manikins to add extra emphasis to the clothes being displayed. This display window gives of a magical, dreamy mood. I think it is successful because the lighting makes your eyes look at the garment and the display in general gives off an exciting feeling. -mr
URL:http://www.paulapaula.com/_images/windows/11.jpg