This shows Goethe's theory because people can take the display in many ways. Some people may look at it and believe it is pulling you in towards the store and motivate you to go inside. Others may think its like a spiral optical illusion and find it a bit confusing.
The display also shows a monochromatic colour scheme as well as repetition and scale.
People could look at this display and think of chaos and destruction, while others could thinks its a cool way to draw the eye to the middle where the product is placed.
There is also a focal point and has an acromatic colour scheme because only the colour white is being used to create the "shattered glass" look.
RL
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