POP display

POP - Point of Purchase is the fixture that holds low-price items, usually supplied by the vendor. The power of point of purchase should not be underestimated; this is the last chance the retailer has of taking money from the costumer. Volumes sales at low prices can be instrumental in elevating the store's sales turnover.

http://www.nitrolicious.com/blog/2007/04/11/hm-shanghai-store/

AS