POP

POP- This stands for point- of- purchase, which is the last chance the retailer has of taking money from the customer. This maximizes their sales potential and I have experienced POP at Forever 21.

The line up at the cash desk in Forever 21 are divided by bins containing small products. These products are simple and inexpensive, such products as; change purses, cosmetics, socks etc. I have actually have purchased many of these products before and I now make a point to purchase something small when I enter the line up. I remember what I have purchased previously and look forward to see what is new in the line up.

HP