POP

POP stands for point of purchase merchandise. An example of point of purchase merchandise that has effected me is the stands at the cash register at Forever 21. They always have cheap accessories and last minute purchases. They have them set up so that they are right next to you while you are waiting in line to buy your items.
This picture is an example of POP because it has last minute buys at the entrance of the store, prompting customers to take one last look before they leave or the first thing they look at while entering the store. - mr
URL: http://signworks.us.com/wp-content/uploads/2010/04/point-of-purchase.jpg