An example of POP that has worked on me is at stores where they put gum by the register because I'm always tempted to buy a pack or two every time I'm waiting in line.
URL: http://www.ptibox.com/pop/POP_Gummy_Web.jpg
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Monday, 21 November 2011
POP Displays
Point Of Purchase is a technique used to create more sales by putting low cost products near the cash register so people will buy them on impulse.
An example of POP that has worked on me is at stores where they put gum by the register because I'm always tempted to buy a pack or two every time I'm waiting in line.
URL: http://www.ptibox.com/pop/POP_Gummy_Web.jpg
rl
An example of POP that has worked on me is at stores where they put gum by the register because I'm always tempted to buy a pack or two every time I'm waiting in line.
URL: http://www.ptibox.com/pop/POP_Gummy_Web.jpg
rl
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Clear, direct to the point post.
ReplyDeleteAccording to POPAI’s “Consumer Buying Habits,” impulse purchases at shelf accounts for as much as 85% of sales. Point-Of-Purchase (POP) displays and package design are the last opportunity to influence consumer perception.
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