That’s one of my favorite POP displays! They have used almost all elements & principles of design to create an astonishing display like this. Use of effective lighting, lots of neutral colors with complementary and analogous colors has made the focal point look HUGE, more than its real size! Also use of strong lines, repetition, texture, contrast, value, unity, balance, and combination of symmetrical and asymmetrical shapes within the display has made it a very eye-catching display. As if the entire display is a focal point! Who doesn’t want to check out what’s going on in there?! Who doesn't want to try the products / services they would offer?!
MN
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