P.O.P. Displays

P.O.P. stands for point of purchase. This is an important area to effectively merchandise because it is the last chance for the retailer to add to a customer's total purchase. This area is usually stocked with smaller 'impulse' items. These small items in large volumes can greatly affect the stores sales and should not be underestimated! P.O.P. displays can be vendor supplied, such as chocolate bars and candy at gas station or grocery tills or more targeted to directly promoting the store such as gift vouchers and store incentive cards. The most effective use of P.O.P displays that I've come across is at Sephora. I always look forward to seeing what new thing I can try out  while I wait in line to pay and because they are usually small items it doesn't really feel like I'm adding too much to my total. I wasn't able to find a picture of the bins they use to make up the line to the registers but the following is an example of a display that would be used at the point of purchase to sell makeup.

 

http://earthlab.ca/wholesale.html

- MS

P.O.P

P.O.P meaning Point of purchase, it is used to maximize retailers sales. It is aimed at customers who have already purchased items and are now being encouraged to buy other items. These basically serve as silent sales associates. One of the most effective ones are the ones with gum, chocolate bars and pop right before one gets to the till. 

DTR

POP display

POP - Point of Purchase is the fixture that holds low-price items, usually supplied by the vendor. The power of point of purchase should not be underestimated; this is the last chance the retailer has of taking money from the costumer. Volumes sales at low prices can be instrumental in elevating the store's sales turnover.

http://www.nitrolicious.com/blog/2007/04/11/hm-shanghai-store/

AS

POP display

http://www.thehollywoodgossip.com/

That’s one of my favorite POP displays! They have used almost all elements & principles of design to create an astonishing display like this. Use of effective lighting, lots of neutral colors with complementary and analogous colors has made the focal point look HUGE, more than its real size! Also use of strong lines, repetition, texture, contrast, value, unity, balance, and combination of symmetrical and asymmetrical shapes within the display has made it a very eye-catching display. As if the entire display is a focal point! Who doesn’t want to check out what’s going on in there?! Who doesn't want to try the products / services they would offer?!

MN

P.O.P - This is short hand for point of purchase which is a method used in stores to increase sales. The fixture i chose would be in a grocery store near the checkout counter to hopefully get the customers attention while waiting in the checkout line. These fixtures are usually very affective because who hasn't given into the temptation of the colourful and tasty candy sitting right in front of you. E.V.

POP

POP- This stands for point- of- purchase, which is the last chance the retailer has of taking money from the customer. This maximizes their sales potential and I have experienced POP at Forever 21.

The line up at the cash desk in Forever 21 are divided by bins containing small products. These products are simple and inexpensive, such products as; change purses, cosmetics, socks etc. I have actually have purchased many of these products before and I now make a point to purchase something small when I enter the line up. I remember what I have purchased previously and look forward to see what is new in the line up.

HP

POP

POP is an acronym for point of purchase. A point of purchase is used to tempt a shopper to make an impulse buy. Stores will usually put smaller accessory items near the till to give the shoppers something extra to think about buying before they get to the front of the line, this is known to increase sales by 30%.  A good example of a store using point of purchase would be Victoria Secret and how all there cosmetics and lotions are placed near the till. The fixtures are also used to form the line ups which will direct the customers to look at the merchandise.

URL:http://idowindows.wordpress.com/category/fashion-49/point-of-purchase/


KL