DRAMATIC LIGHTING

This window display uses lots of lights to create a drama. The focal point in a window should be its mannequin, the garment that its wearing. But in this case, the lighting and the texture, and it being the same colour as the clothing, the space around it being black, it does take more attention then the main point. The blue lighting creates a dark, mysterious look to the window.

http://www.google.com.br/imgres?q=vitrines+de+lojas+brilhantes&um=1&hl=pt-BR&biw=1366&bih=631&tbm=isch&tbnid=0TtHji98JASczM:&imgrefurl=http://gehspace.com/decoracao-de-lojas/tag/decoracao-de-vitrine/&docid=EJi6CWB-ArDJXM&imgurl=http://gehspace.com/decoracao-de-lojas/wp-content/uploads/2009/07/zb8.jpg&w=550&h=542&ei=ZbaqTrX7DIediALtvKT0Cg&zoom=1&iact=hc&vpx=725&vpy=280&dur=375&hovh=223&hovw=226&tx=100&ty=109&sig=114503239049946695677&page=1&tbnh=135&tbnw=136&start=0&ndsp=21&ved=1t:429,r:10,s:0

A.S

Dramatic Lighting- AR

http://audreysdesignblog.blogspot.com/2010/10/anthropologie.html

The paper-like seagulls are being showcased with the lighting. The lighting is causing the figures of the flock of birds to be cast upon the sides of the window and mannequins, this creates a calming mood. The way this is lit is causing the flight of the birds to be multidimensional and as if we caught them in motion, because of this the placement of light and shadow is a success.

http://amtvintageblog.blogspot.com/2011/06/off-to-beach1920s30s-summer-window.html

It is hard to understand what specifically is being attempted to be emphasized. If the goal was to showcase the clothing on our mannequins, it is unsuccessful. This is an example of unsuccessful lighting because our eyes are drawn only around the main subjects. We first see the female's shins,thighs, broken arm, and then the red and white striped wall paper. The faces of our 'friends' are blacked out and left in the shadow. This only causes confusion and could leave the viewer with an eerie mood.

Shades

Website: www.fitinhouse.com/red-cafe-design/

I Chose these two pictures to show that of you add black to any colour you can get

several different shades of those colours.

DTR

Dramatic Lighting

This display focuses their dramatic lighting on certain areas to draw the eye towards the spot the merchandiser wants them to look at.This display gives off a mood of nature and exotic adventure by showing their shoes as shells in an ocean. I believe it is very successful because it brings your attention to the right places. - mr
URL: http://ficdn.fashionindie.com/wp-content/uploads/2009/07/Image17.jpg

This display window uses dramatic lighting about the background as well as in the lights that hang down behind the manikins to add extra emphasis to the clothes being displayed. This display window gives of a magical, dreamy mood. I think it is successful because the lighting makes your eyes look at the garment and the display in general gives off an exciting feeling. -mr
URL:http://www.paulapaula.com/_images/windows/11.jpg

MN-LIGHTING

MN-http://thesnobmag.com/images/prada_window

Shoes and bags are being showcased in this ‘PRADA’ window display. The yellow/gold color they’ve created by lighting is emphasized on the main products. This can be very successful because with such effective lighting they’ve advertised their main products in this store.

MN- http://thewindowdisplayblog.com/tag/giorgio-armani/

Women-wear is being showcased in this successful window display. The smooth lighting make people feel that they will definitely find such elegant and feminine garments here in this store!

Dramatic Lighting

This picture not only has a very strong focal point, it also has lighting that draticizes it, making it more effective. The lighting around the camera really makes the ladies face face stand out a lot. The lighted letter 'G' at the bottom, makes her lower half stand out.

HM

Dramatic Lighting

http://www.anothernormal.com/?paged=2

This window display uses spotlights to highlight both the dress and the large lobster placed on her head. The light focused on the lobster casts strange shadows on the black wall behind it creating a darker edge to the displays over all mood. Softer lighting is also used to showcase the collection of purses placed among lobster traps and nets near the bottom of the window. I think the use of lighting in this window is quite effective because it successfully highlights a focus point but also draws the eye down to show off the other products.

http://www.anothernormal.com/?paged=2

This menswear display was created for Bergdorf Goodman in New York to tie in with the Broadway musical version of Catch Me If You Can. It uses dramatic lighting to highlight the white elements of the background and increase the contrast between the brighter background and the darker suite that is being featured. I think it does a good job of enhancing the sophisticated mood that is associated with traveling by air in the 1960's .

-M.S.

L.I.G.H.T.I..N.G

SHOPPPING!!!

Shopping at Holt Renfew is one thing but the windows and the displays they usually have are so dramatic and eye catching that even if you dont have money your still going to make your way in there. This display is a great example of lighting, it seems that they used a upper light and also a lower light but the amount of light that is being used makes those certin props stand out more then other props.. The bag is pretty catching not only because the HOT PINK colour but also because of the lighting on the logo.

-rd

 FOUND OBJECT ?? haha

This picture is really cool because everything is made in paper other then the neckles and the chandelier the lighting in this picture goes directly to the neckles which brings affect into the whole display. Even thou everything else seems to be dark the neckles would catch your eye because thats were the lighting is.

-rd

Dramatic Lighting

I like this photograph because I feel that because the way the light is dramaticized, it is meant to be solely focused on the top part of the mannequin, more specifically the sweater. The lighting in the photo works because the sweater was the first thing I noticed when first looking at it.

HM

I like this display because the writing on the left is the focal point but points to the garments on the right. The lighting is directed at the models which makes them stand out against the background. I think this display would be successful because its obviously trying to promote an event thats made clear through the big, dark coloured writing. EV

I really like the colour scheme in this photo and the simplicity of it.  The lighting is directed at the focal point which is the model in the centre and really makes it stand out. I don't think it would be as successful with the message in the top left corner because its quite small and it might not get the shoppers attention. EV

Dramatic Lighting

Three large light beams strike the massive tea cup, creating cast shadows. These odd shadows emphasize the large cup and its unusual presence in the window display.

Website: http://cdn.trendland.net/wp-content/uploads/2010/03/alice-in-wonderland-window-display.jpg

 Multiple lights cast shadows of large letters and angular posed mannequins. The shadows emphaize the shapes and angles made in this window display.

Website: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhebxg5cWKm43FBhyphenhyphenipxV0m8ccIH-bB6qddXVzRBK2MPTpbwLWQzt04bedsLXGSBHoJF3OA0dQJemrXidIKhZjiI2MdVNe26edE-cxlJPBEwN_56sjVblWxcSF1x_Ch_sbP2RNAqYZMlt8/s1600/Lanvin+window+display+vegas+baby+heads.jpg

HP

Dramatic Lighting.

I think this window display shows dramatic lighting very well, the background its self is very bright and lit in many different area's to catch your attention as well as the mannequins. The garments have a spot light shinning directly down on them to show case the clothing and make them the focal point. The lighting in this display projects a very happy and exciting mood. I think this makes the display very successful because it would catch the shoppers eye and make them interested in what the rest of the store my have. KL

http://retaildesignblog.net/tag/fashion-week/

This window shows dramatic lighting by using light as a prop in the display itself. This would make the window very successful because by having the words lite up a shopper would stop to read them and then be directed to look at the actual garment. I think the display gives off a very fun, happy and energetic mood, it is also exciting because there is alot happening in the display to make you stop and get a feel of what the store or clothing might be like on the inside. KL

http://biancahamilton.blogspot.com/2010_04_01_archive.html

texture 2

this is another great window display where you can see a ton of texture  the make are  an amazing eye Catcher and they bring alot of attention to the garments theres no way you could walk by this window and not stop and notice it

Warm Colours that Proceed

This display window uses the red colour to help the balloon stand out and look as if it is poping out of the display. It also has a very obvious focal point. -mr
http://www.hi-float.com/images/dianeburton.jpg

This display uses the red in the outfit as well as the apples to draw out the outfit and draw the attention of the viewer to the merchandise.  -mr
URL: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0ZnTKD-FtSWyS0j7c9-T2D65nExg6e0UYBKzCQQ92mwhKHVXQj6UKV0cI5Uu96MGGu_23UkmLmiwomCEVg1vbN6nvUHtBzIiTjzPKKZJA1qtCDP938xJt_RAlfxVJV2Z58u5GGlpMiF4/s400/display-red-bliss.jpg

what really stands out in the window is not only the  mannequins but the paper mache back round witch is of set to the smooth walls on etch side of them withc makes it pop out at people  who walk by Topman for men’s wear  this is a great example of how to use texture in a window display

Goethe's Theory of Colour

This shows Goethe's theory because people can take the display in many ways. Some people may look at it and believe it is pulling you in towards the store and motivate you to go inside. Others may think its like a spiral optical illusion and find it a bit confusing.

The display also shows a monochromatic colour scheme as well as repetition and scale.

People could look at this display and think of chaos and destruction, while others could thinks its a cool way to draw the eye to the middle where the product is placed.

There is also a focal point and has an acromatic colour scheme because only the colour white is being used to create the "shattered glass" look.

RL

URL: http://www.mymodernmet.com/profiles/blogs/the-art-of-window-displays-15



Tones

I chose this photo to show that there are many different tones in grey. It's easy to change the tone by just adding more grey, the more you add the darker it gets.

hm

Tones

With as many dots as this picture has, I think it's great for demonstrating the many tones one colour can have.

hm

Repetition

This particular photo was very eye catching for me. Maybe it's because it's cake, or maybe it's just because I love all things wedding. The amount of cakes they have in the display make it a great example of repetition. With that many beautifully decorated cakes I would find it hard to believe if someone just walked right past without even taking a look. If you were a bride that was planning your wedding, this display would make it really hard not to stop in.

hm

Repetition

The reason I chose this picture is because for me it was eye catching. Although it doesn't have extreme amounts of repetition I still feel like I get what the display is trying to say. That being that they are trying to promote and sell that particular garment. If I were a passer-by on that street I would most definitely stop to take a look and may even be tempted to go inside.

hm

F.O.C.A.L.P.O.I.N.T

HOT DOG !! 

This picture is a great example of a focal point display. No matter where you are if your driving or just walking past a store on the street or even in the mall, this picture is going to catch your eye because this dog is so BIG and kind of freaky and cute too. 

Once you see that hot dog your going to glance at the display and the point of this HUGE dog on the display is so that you would look at the figure right next to it. And that would make you want to go into the store. I dont know about anyone else but i would walk into that store and buy that scarf! 

http://www.apaconsulting.biz/index.php

-RD

That GIRAFFE looks so real

Im sure everyone here knows all of the creative displays all the Louis Vuitton stores have and this is a really good picture 

that is simple and also very werid and eye catching, but yet gets to the point. The giraffe here is the focal point from what 

i think and once you see the giraffe you look around to see the whole display. The whole point is to get that customer into 

the store. 

And plus who wouldn't walk into a Louis Vuitton store ;) 

http://www.majatosic.com/louis-vuitton-window-display

-RD

Split Complementary

This display shows blue, yellow-orange, and red-orange making it a perfect example of split complementary colours.


JN

http://thewindowdisplayblog.com/category/autumnwinter/

Split Complementary

This display shows the use of the split complementary colours light blue, pink, and a light orange.


JN


http://thewindowdisplayblog.com/category/autumnwinter/

Repetition

I really like the use of repetition in this, the checkered background adds to the small display making it appear as if there is more in the display than what really is. Classic and simple.


JN

http://blameitonthecuervo.blogspot.com/2007/11/windows.html

Repetition

The words on the backdrop of this display are a great example of using repetition. By making the backdrop busy, and making the rest of the display simple, it works!

JN

http://thewindowdisplayblog.com/category/interviews/

Achromatic

THE DESIGNER IS USING THE BLACK BACKGROUND TO HIGHLIGHT THE GREY & WHITE GARMENTS WORN BY THE MODELS MAKING THE DISPLAY ACHROMATIC.                                                                          

http://www.google.ca/search?sourceid=navclient&aq=0h&oq=&ie=UTF-8&rlz=1T4TSCA_enCA410CA424&q=fashion+displays


                                                                                                                     RFW

CONTRAST II

In this window, what catches your attention is the bright bright colours used. It has a huge contrast with the accessories. The main focal point should be the bags and the shoes, but still, the colours drag you eyes to them.

http://www.google.com.br/imgres?q=vitrines+legais+de+lojas&um=1&hl=pt-BR&sa=N&biw=1366&bih=631&tbm=isch&tbnid=EdGLxAEPbN32xM:&imgrefurl=http://somainkinderland.com/category/city-life/&docid=xH8KoeorfV5YqM&imgurl=http://somainkinderland.files.wordpress.com/2011/08/imgp0349.jpg&w=1024&h=768&ei=X2ucTrfrO8fm0QHYxvzFCQ&zoom=1

A.S

Achromatic

I CHOOSE THIS DISPLAY BECAUSE OF THE DIFFERENT SHADES OF GRAYS, BLACK AND WHITES THAT ARE BEING USED AS ACHROMATIC.

http://www.google.ca/search?sourceid=navclient&aq=0h&oq=&ie=UTF-8&rlz=1T4TSCA_enCA410CA424&q=fashion+displays

                                                                                                                        RFW

CONTRAST

The bright yellow in the back of the window makes a big contrast with the lighter colours of the mannequins and the colours of the cloths. You can see that there's not only contrast, but repetition with the mannequins, and texture too.

- http://www.google.com.br/imgres?q=vitrines+criativas&um=1&hl=pt-BR&biw=1366&bih=631&tbm=isch&tbnid=cHK1jy6sHLb25M:&imgrefurl=http://www.mundodomarketing.com.br/15,11653,vitrines-atraem-consumidores-e-contam-a-historia-da-marca.htm&docid=JT4jrZuLvd4hxM&imgurl=http://www.mundodomarketing.com.br/images/materias/vitrine_materia_i1.jpg&w=600&h=250&ei=mmucTpCBForG0AH9h7SHDA&zoom=1

A.S

Complimentary

This Christmas themed window uses two complimentary colours, red and green. The red backround would otherwise over power the display, but the green pine trees balance the dominant red colour.

Website: http://www.flickr.com/photos/tags/gabbana/clusters/dolce-dg-fashion/page5/

This display consists of two complimentary colours, purple and yellow. Much like the picture above the purple is the dominant colour, however the yellow wigs balance the large amounts of purple.

Website: http://slowtalk.com/groupee/forums/a/tpc/f/862600685/m/883101413

HP

Balance

Website:    www.thewellelife.com/swelle_life/mad_fashion/page/2/ 

The focal point in this display is the bottom of the dress . To make sure people didn't focus on just the bottom of the dress hanging balls were added making this a symmetrically balanced window display.

website:  http://ccvismerch.wordpress.com/inspirations/

The eye is automatically drawn to the right side of the display, to make sure that everything is observed a few props are added to the opposite side. Creating an asymmetrical balance in the display.

                                                                                                                                                             DTR

Contrast

http://loveofvm.blogspot.com/search/label/Kurt%20Geiger

The contrast in this display between the neon orange interior and neon yellow frame and the stark white background focuses the eye in the center showcasing the shoes. This display also uses repetion in the side by side placement of the singular hanging shoes. 

 

http://retaildesignblog.net/tag/visual-merchandising/page/4/

The blown up detailing of the mens suits besides the regular mens suites shows a contrast in size.Contrast is also shown through the dark colouriing of the suites against the white background. Having two figures on the right helps to balance out the exagerated props on the left.

- M.S.

Achromatic with one colour

This window uses the achromatic with one colour principle by having a very plane white background to show off the red dress. By using black for the title this brings the focus right to the dress, then the designers name and back to the dress. KL

Achromatic with one colour

This window is showing the achromatic with one colour principle by having a white background, a black shoe and then adding the red bag for the pop of colour. Using this principle in a window display will draw the shoppers focus to the bag and hopefully attract them into the store. KL

Balance

This Nordstroms display window is showing balance by having the outfits share center and having an equal amount of clothing and accessories on each pannel. By not having any other distraction in the window it will be easier for the clothing to catch the shoppers eye and really make them stop and look at the clothing. KL